As hard as you might look, you’ll never find a marketing tool or technique that is bulletproof regardless of how you use it. You have to use tools in the right ways, and PPC is no exception. If your AdWords efforts haven’t offered the right results, here are three possible explanations.
Your Copy & Keywords Aren’t Right
Smart bidding strategy, strong goal-setting, and savvy use of analytics are all indispensable aspects of any PPC campaign, but even if you get those things right, a poorly written ad can make all the difference. Your copy needs to be eye-catching, to the point, and relevant to the search user. If it isn’t, you’ll struggle to see returns on your investment. Similarly, keywords can make or break any campaign. If you stuff yours with a high number of keywords rather than developing a solid, focused understanding of which ones work, you’re asking for trouble.
Your Landing Pages Don’t Make the Cut
A well-written ad that is built with just the right keywords won’t mean much if the landing page it links to can’t convert. This is why intelligent optimization of these pages is absolutely essential. Everything from your copy to the overall layout has an effect on the choices your leads make, and how well you understand the motivations of each lead is also critical. These factors, as well as relevance, clarity, and incentive, will contribute to the likelihood of achieving the conversion moment that your PPC campaign needs in order to pay off.
You’re Not Getting the Right Help
We’ve seen time and time again that business owners put an unfair burden on themselves to build and manage all of their PPC campaigns without any help. The availability of AdWords tools out there can make things seem a bit easier than they really are, which often leads to ad investments that result in net loss. That is, unless you team up with marketing experts who know these tools like the back of their hand. With the new business that comes out of this, it’s an investment that pays for itself, ensuring that your PPC campaigns won’t fail!
How are your AdWords campaigns doing? PPC can either go horribly wrong or it can be the thing that gives you the boost in business that you’ve always wanted. It all depends on who’s behind the wheel. Give eKzact Solutions a call at (403) 770-3023 to find out how we can help you today!
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