All parts of art, business, and life are undergoing constant change, and so it’s no surprise that Calgary web design is evolving every day. When you take a step back and look at the big picture, though, it can sometimes be amazing just how significant those changes have been – and what they could mean for the future of your business and your Internet marketing plan.
To show you why, here are three ways Calgary web design has changed in the last few years:
1. Both businesses and visitors expect more than they used to. Once upon a time, having a business website was optional; now, every Calgary company isn’t just expected to have a web presence, but a good one that’s up to date and useful to customers. Just having a few pages pasted from a template with some generic text isn’t going to cut it anymore.
2. Customers expect websites that are more personal and customized. Because buyers want your Calgary business website to be useful, they’re going to expect it to be customized to what they’re looking for. That means better targeting with search engine terms and more precise landing pages. You want to attract the right kinds of buyers, and to have layouts and copywriting that work for them.
3. Internet marketing is more of a two-way street. Social media has changed everything in terms of the ways businesses interact with their customers and vice versa. While lots of feedback used to be a bad thing (because it meant your products or services were causing problems), it’s now expected that others will respond to your tweets, posts, and specials.
Calgary web design and Internet marketing might be changing, but that’s for the better. All you need is a partner who can show you how to make the most of the latest tools and best practices.
Are you getting the most from your Calgary business website? If not, it’s the perfect time to talk to the creative team at eKzact.
By David A. West Join me on Google+
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