Since the days when Calgary business web designers came into being (we remember because we were one of them), there have been a lot of discussions and misconceptions about the return on investment you get from a new web presence. Even now, a lot of business owners aren’t sure what to look for in a new business website, or what they should expect to get out of one.

That kind of confusion is completely unnecessary. To help clear things up, here are five ways the right business website helps your company make money:

1. By attracting new customers. It’s no secret that a great website can help you grow your business almost overnight. In fact, this is probably the number one reason businesses have for looking into a new layout or upgraded Internet marketing plan.

2. By helping you to attract better customers. It’s not just about finding more customers on the Internet, but better customers. In this case, “better” means more suited to your products and services – and less likely to leave you for a competitor.

3. By giving your business more “buzz.” With the way social media works in the digital age, you can have people talking about your business in a matter of hours. But, you need the right web presence for that to happen.

4. By helping you with recruiting. Your website is the most public part of your company. When it looks better, you can attract more qualified candidates to your openings.

5. By saving you time with customer service requests. A good business website will have lots of FAQs and step-by-step instructions for things like ordering, assembly, etc. That can save you and your employees countless hours.

Is your business website doing all it could be? If not, now is the time to talk to one of Calgary’s oldest and most established web design teams. Call eKzact today!

By David A. West  Join me on Google+

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