Now that most of us are fully immersed in the digital world all around us, the question of whether print and logo design are dead seems to come about every year. Is it time to finally put the last nails in the coffin on paper-and-ink marketing?

Common sense tells us that it absolutely isn’t. In fact, most of us will engage with several pieces of print marketing today, including menus, fliers, and sales letters. In some ways, print has gotten even more effective lately because of its scarcity, and because it can be used in conjunction with Internet marketing. Plus, some customers are easier to reach in person or through the mail.

So, before you decide you don’t need print marketing and advertising at all, here are a few quick things to consider:

1. Print pieces are still more effective and appropriate in some settings. Tradeshows and in-person sales presentations, for example, are best supplemented with print pieces that can be left behind afterward. The same goes with fliers handed out in the neighborhood, or following an event.

2. Businesses still need strong identity design. Logos and other forms of identity marketing are still very important, online and off, because they convey strong brand messaging to customers. If you don’t have a good visual identity, it’s hard to get buyers to recognize your marketing messages consistently.

3. Print and online aren’t mutually exclusive. A lot of the best print advertising ends up online eventually, so getting good design is almost always a great way to get more value for your marketing dollars.

To make the most of print, or your business web design and Internet marketing efforts, you need the right creative team behind you. Why not call us today and schedule a free consultation?

By David A. West  Join me on Google+

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