Calgary web designers have a lot to say about mobile web design and mobile marketing these days, and for good reason – mobile users are quickly becoming a majority, and having the right web presence can be the key to earning their business.

But, as lots of companies are finding out, there’s a big difference between having a website that’s mobile friendly and one that’s just mobile compatible. Here are some of the finer points you should be aware of:

It’s about more than simply loading pages. Lots of businesses see that their pages are able to be viewed (at least somewhat) on a mobile device and decide that they’ve done enough. Often, though, those same pages are very difficult to navigate on smaller screens.

Mobile-friendly sites are intuitive and easy to use. True mobile compatibility means having responsive pages that are easy to navigate and interact with. In fact, they should seem intuitive to smartphone and tablet users, rather than feeling cramped and forced.

Mobile users want fast-loading pages that are easy on their data plans. Even for mobile users with unlimited data, graphics-heavy websites that are slow to load are a pain in the neck. Make sure your pages load rapidly for any visitor or potential customer, regardless of what screen or platform they might be using.

You shouldn’t ask mobile users to type in lots of text. With the availability of dropdown menus, click-
to-call buttons, and other mobile-friendly features, there just isn’t any excuse for leaving long forms or text boxes on your mobile friendly website. You don’t like typing long messages on small screens, so don’t ask your customers to do it, either.

If you aren’t truly friendly to mobile visitors and buyers, then you’re missing out on one of the biggest marketing opportunities in a generation. Why not talk to eKzact and let us create a mobile web presence for your company?

By David A. West  Join me on Google+

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