Some aspects of web design for business are a matter of standard practice and therefore difficult to mess up. Others, on the other hand, are frequently overlooked or underestimated. Here are a few examples of mistakes that we see too often, and that you should avoid at all costs!

They Can’t Find Your Contact Info

That precious conversion will never be a sure thing unless they contact you. Therefore, it is of critical importance that no matter where a visitor is on your site, they can pick up a phone and dial your number or send you an email as swiftly as possible. A contact info pane in the header or footer of all pages is a great way to go. If your work involves making estimates based on information provided by the client, try implementing a form on a dedicated page that will allow them to upload specs or an outline of their project. Getting creative with how you let visitors reach out to you is a great way to go.

Your Content Isn’t Human Readable

Many web developers assume that more keywords means a better site. This means they’ll go straight for the optimization when making decisions about how content is created. If you go too far with this, however, your content won’t be human readable. Ensuring that your writing flows in a natural and readable way will prevent your visitors from feeling alienated by the obviousness of your keywords. Another important component of this is providing plenty of great visual content that feels user-friendly and intuitive. Never forget that Google is not the most important reader of your site!

Your Writing Isn’t Useful or Relevant

Before deciding they need your services in particular, each visitor should feel that their requirement for information is being met by your site. Otherwise they have little reason to believe that their needs will be met by your business. In order to create a satisfactory experience, your content should be relevant and practical at all times. Take some time to research your competition and their angle on the business. If you can use smart and effective writing to offer the fresh and useful perspective that they’re missing, you’ll be sure to stand out!

At eKzact, we have a strong awareness of all the most common web design and marketing pitfalls. To find out more about how you can avoid them and improve your practices, give us a call at (403) 770-3023 today!

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