Few things are more harmful to the success of a business than an out-of-date or unsightly website. Conversely, one thing you can always count on for success is a site that looks and functions at the top of its game. Here’s why yours should always be pushing the envelope.

Knowing the Good from the Bad

When it comes to designing a site for your business, half the battle is knowing what characteristics will allow it to compete with the best and which mistakes will place it among the worst. Consider the information you want to convey to a lead. It goes without saying that you want them to learn about your company, what you do, and why you’re the best, but the execution of this can be trickier than anticipated. One of the most significant traits of a bad site is therefore poorly organized and written information, both in terms of design and functionality. The best sites out there display key information in a clear, concise, and user-friendly way.

Learning from the Latest

The sleekest and most modernized sites have a way of drawing in users and improving the image of their respective companies. One of the most important considerations here is the growing role and importance of mobile users. It’s not only increasingly important to have a responsive, mobile-friendly site, but it will become increasingly common for sites to be designed with mobile navigation in mind as a priority, with desktop navigation following as a close second. With greater and greater focus on immediacy, it’s important not to underestimate the utility of a live chat system!

Making it Happen

Regardless of which specific trends and techniques end up working best for your business, there’s one universal truth you can always count on: a substandard website can actively work against you in terms of growth, conversions, and reputation. The most concrete step you can take towards avoiding problems in this department is to find a great web design and marketing team you can trust. A new, great-looking site will get your year started on the right foot and give your new leads a great first impression for 2017!

Have you done an overview of your company’s website this year? There’s no better way to get 2017 started right than to develop a new and impressive home for your business online. Call the eKzact team at (403) 770-3023 today and we’ll build it to today’s highest standards!

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