As mobile compatibility continues to grow in importance, it’s essential that your website, and indeed, your business as a whole, explore possibilities for becoming more mobile-friendly. Reaching customers with easy-to-use mobile platforms is essential for your business to keep up with its competitors.
As you continue to tweak your company’s overall marketing strategy, here are five important mobile marketing trends set to emerge this year:
Mobile Security
As a number of businesses and institutions begin to reach out more and more to mobile users, mobile site security will only become increasingly important. Mobile web usage carries a significant risk of exposing both personal and organizational data to opportunistic cyber criminals.
The relevance of mobile security is just beginning to dawn on many businesses. The most recent historical similarity came back in the 90s when many companies were designing e-commerce sites that not only had to be user-friendly, but also maintains the security of user’s personal information.
Evolution of “Smart” Objects
Many mobile-friendly sites have only scratched the surface of what can be done with smart, or “Internet-enabled,” objects. As the use of these objects continues to evolve and proliferate, you might find them useful in providing important business data.
This evolution may also involve “wearables,” such as Nike’s Fuelband, Fitbit, and Jawbone’s Up wristband. A new wave of wearables is set to hit the market this year, including clothing and jewelry designed to monitor heart rate, skin temperature, breathing, sweat gland activity, and blood pressure.
Back to the Basics
The development of many companies web presence has focused largely on innovation and aesthetics over the past few years. The trend this year will be towards mobile sites and apps that are more practically useful.
As mobile devices become ever more prevalent, millions of users will shift to buying behaviour that centres on smartphones or tablets, rather than in-person shopping or browsing via laptop or desktop. This shift necessitates the creation of mobile sites focused on security, stability, and convenience. In 2015, many online marketers will take it “back to the basics.”
Mobile Payments
Many websites have implemented useful means of accepting mobile payments over the last few years, but the importance of being able to quickly and securely accept mobile payments will only grow in the coming year. Especially when it comes to retail businesses, simplifying the user payment experience may prove quite helpful in 2015.
Smartphone Integration
This year is set for significant proliferation of devices, accessible data sources, and new approaches by businesses determined to tie smartphone capabilities together with other relevant business systems. Smarter smartphones, improved buyer experiences, and the reduction of silo-ed data will only improve with increased implementation of contextual technologies in retail in 2015.
At eKzact, we want to help your company stay ahead of the curve when it comes to maximizing your mobile marketing capabilities. If you’d like to discuss your company’s mobile marketing goals for 2015, please don’t hesitate to give our team a call at 403-770-3023 today!
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