We have reached an interesting point in the evolution of Calgary business web design. On the one hand, HTML 5, custom web development, and years of experimentation have given us a lot of very different (and interesting) ways to lay out pages and put websites together. And yet, on the other hand, the huge amount of information available online means that customers are willing to spend less and less time on individual sites to locate what they’re looking for.
In other words, it’s possible to do a lot more with your business website than you ever could in the past… but is going “outside the box” really advisable?
If you’re wondering just how conventional your Calgary business web design needs to be, you aren’t alone. That’s a question that we ask ourselves, along with our clients, on a regular basis. For most, the answer requires a little bit of a balancing act: You want to be different enough to set yourself apart from your competitors, but not so cutting-edge that your web design and navigation structure seem completely unorthodox.
How far to go in any one direction or the other probably depends a great deal on your industry, your company’s personality, and customer expectations. Some businesses can get away with being offbeat, but for most it’s a good idea to put things like pictures, search boxes, and navigation bars in places where buyers will expect to find them.
Of course, there’s always room in Calgary web design for innovation, and for those who are willing to test limits and ideas. But, remember that your business website is a functional business tool as much as it is a piece of art, and then decide how unconventional you can afford to be on that basis.
When you’re looking for a Calgary web designer that can help you find the answers you need, contact eKzact solutions for a free consultation and proposal.
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