It may be obvious to say that a car is a type of vehicle, but few people consider that the same is true of their website. At some point, everyone has had to either purchase a vehicle or keep one in good shape to get the most out of it. This is just one way that a website is similar to your trusty ride.
Taking You Places
The competitive nature of digital marketing and web development can often illustrate the importance of punctuality and timing. A good site is the well-oiled machine that will keep you on schedule and carry you from one place in the Internet community to another. Your starting point is the notoriety of your business on the day your site goes live, while your destination is the high ranks of Google’s search results. How fast and efficiently you get there depends on how fast and efficiently you operate your vehicle!
Cosmetic and Working Condition
If you want your website to turn heads, it needs to look good. If you want it to take you places, it has to work smoothly and at the desired speed. Your site is an expression of your skill, attention, and effort. If it’s rough around the edges and covered with dents or scratches, it’s clear to everyone on the information superhighway that you’re not a particularly good or trustworthy driver. Don’t forget that your car is a crucial investment, even if it will one day need to be replaced. It’s your responsibility to make sure it receives consistent and skillful maintenance.
Your Car and Its Surroundings
When deciding on a car, it’s important to take into account the conditions under which you will be using it. What types of environments will you be driving through? What will the climate be like? Properly maintaining and operating a quality website involves close consideration of the sites or other variables operating around it, just as chains are needed on an icy road. Providing your vehicle with the necessary tools, whether it’s social media integration, live chat, or video and graphics, will safely take you where you aspire to go!
If you’re in need of a “performance enhancement” for your site, or if you’re hoping to find a new one altogether, eKzact will provide you with the knowledge you need to reach your destination. Give us a call at (403) 770-3023 today!
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