As anyone who’s ever been around any form of entertainment can tell you, producing hits is hard. Most bands never once come up with the top 40 single, and of those that do, only a small fraction ever repeat the act. Plenty of high-profile box office movies bomb, and a full 95% of all books published fail to earn back their advance.
And yet, the search for blockbusters goes on. Why? Because, amongst other things, the financial rewards are enormous. Record producers, movie studios, and book publishers although that finding even one breakout hit more than makes up for the losses on the other failed attempts.
It’s the same way your YouTube marketing. We’re not going to lie and say it’s easy to come up with the video that has a great chance of going viral, spreading your message around the globe, and bringing UN millions of new customers. But, as they say, you can’t win if you don’t play.
With that in mind, here are a few pointers on how to come up with a viral YouTube hit for your company. We can guarantee any of them work for you, but hopefully they’ll get you started the right direction:
Spoof something popular. Humor in general is always a good idea, but anything that pokes fun of the well-known is a good candidate to be passed on to friends and colleagues.
Invent a song. In the same way, people like jingles. Come up with one that’s fun, catchy, or even strange, and you might gain a following.
Take the other side of an argument. Contrary viewpoints always gather attention, so if you have an opinion that’s different enough to be interesting – without being outright offensive – then by all means, post your thoughts and video.
Share an industry secret. People love to feel like they’re getting an inside look, especially if it has to do with pricing, negotiation, or some other “secret” detail.
Appealing to people’s curiosity is a great way to go viral.
Answer a common question. Maybe the easiest way to produce a video that’s going to be passed along is to answer some question that a lot of your potential customers would share. Give them an explanation that’s clear and easy-to-understand, and you’ll win a guaranteed bloc of attention.
If you are looking for support with your Social Media marketing or Website Video Production, please feel free to contact us.
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