In the true sense, video brings the picture and the words in one package. Misinterpretation of a metaphoric picture can be eliminated with web video productions. A website video gives the client the ability to clearly communicate with real words.
So What Have We Learned?
Producing a walk on talking head video for your website will do more than allow you to “tell a story”. It will allow you to give a very clear call to action… in fact, you may even point to your lead capture component! A second, short web video clip on the actual conversion page of your site will give you the opportunity to further “coax the conversion”. You can immediately thank the site visitor for coming to this important page, explain to them why it is important that they not hesitate to complete the form and give them an ounce of assurance that it is secure and that their information will be kept private – make a promise!
Will Your Conversion Rate Sky Rocket?
Yes. I believe so. As long as your web video has a clear call to action. One site that we recently added a clear call to action video message received 7 leads in a single day. Previously the site enjoyed a lead a day. This is not a scientific result. The only real result is more potential business. Isn’t that the true measure of a website performance?
Some Real World Stats
In terms of statistics, we have seen bounce rates at marketing websites dramatically reduced as much as 20% after the addition of video. The time that visitors are staying on sites can be increased as much as 88%. In our preliminary tests, visitors are viewing up to 25% more pages per visit with the addition of a nicely worded walk-on video spokesperson. To learn more about “bounce rates” visit our previous blog post here.
Where Do We Go From Here?
The numbers are not all in yet! We are analytic nuts. As we add more and more clients to our website video production roster, we will have more quantifiable data to share with you!
So, if a picture is worth a thousand words, a video is worth thousands of dollars – in revenue.
We are pleased to have you visit our website dedicated to website video, search engine optimization and website spokesperson video.
Cheers – Feel free to drop us a note if you would like more information.
David A. West
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