A website is an indispensable tool for maintaining a strong presence for your business online. However, a website can only help you when it’s done right. The success of your site is about much more than simply having one!
Only Meeting The Minimum
Websites are an essential part of commerce, not only in terms of generating leads and getting conversions, but also in terms of solidifying the identity of your company as a brand with unique values. That being said, even if you have a site made that is adequately functional and offers visitors a basic rundown of your services, you shouldn’t quite consider yourself covered. There’s a bit of a problem with meeting the bare minimum and stopping there. If your site is underwhelming or not particularly remarkable, it could very well end up pushing leads away, actively doing you more harm than good.
Knowing the Criteria
First of all, you need functionality and accessibility if you want the design of your site to have any sustainable value, no matter how good it looks. If you think that mobile-based searches don’t apply to you, think again! More people than ever are looking for businesses via devices like smartphones and tablets. Google even penalizes websites that aren’t in keeping with their mobile-friendly algorithm. In addition to this, the information on your site needs to be intuitively and effectively organized. Your visitors should be able to find answers to key questions about your business immediately, not to mention your contact information. If they can’t get the answers they need, they should be able to jump right into a live chat.
Going a Step Further
So what goes beyond design, functionality, and accessibility? A blog may not necessarily affect the look and technical function of your site, but it certainly helps define the very role that your website plays in your online community. This is why having one is so critical. It will help you to not only draw in new leads through good search ranking, but it will improve the way your business is perceived as a source of valuable, expert information. This, and other strategies like a smart, community-based social media plan, will add up to a set of tools that truly work for you and your company!
Your website should be a workhorse, firmly establishing a place for you in the online world. The team at eKzact Solutions specializes in facilitating this and so much more for you business. Call us at (403) 770-3023 today!
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