When we talk about how essential a blog is for your website, one of the central aspects that we address is your content. However, the effectiveness of a blog boils down to much more than this. Social media also comes into play!
Everything is Integrated
The world of digital marketing can be overwhelming, so we often break it down into individual concepts and examine their utility one at a time. However, it’s important to also be aware of how interconnected they all are in practice. Your SEO and Google My Business page work together to make your company look good in search results, your Adwords campaign works in collaboration with your landing pages to facilitate conversions, and so on. One of the best ways to take your marketing strategy to the next level is to take note of these bridges between tools and use them to your advantage.
Social Media and Your Blog
Is your blog just a tool to improve your search ranking, or is it a truly social online resource? It should be both! Don’t let your blog stop at your website. Instead, it should be an active ingredient in your social media strategy, and vice versa. Make social postings directing your followers to the new blogs and use your blogs to refer visitors to your profiles. Not only these, but engage with your followers regarding the topics you discuss in your blogs! There are few things more compelling to a potential client than evidence that you are not only an expert in your field, but that you love to talk about topics of interest with the people in your community.
The True Meaning of Inbound
So what do these suggestions mean when placed in the context of modern marketing? It’s simple: no business should forget the true meaning of inbound strategies. Even if you’re drawing loads of new traffic to your site with an excellent blog, you’re not engaging in a fulfilling, reciprocal dialogue with your audience unless you utilize the powerful combination that is content and social media. Whether it’s Facebook or Twitter, these are the places that people socialize online. It’s about time you use them to make your blog and your business more social!
There is always a way that your business can upgrade its approach to content, social media, and more. eKzact will be there with you every step of the way. Get in touch at (403) 770-3023 today!
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