Most business owners and savvy Internet marketers know that calls to action – invitations to register, purchase, or take another next step – are an important part of turning website visitors into paying customers. And so, the natural inclination can sometimes be to use multiple calls to action within each webpage.

But, can you have too much of a good thing when it comes to your calls to action, or is more really better?

To understand why several calls to action can start to feel excessive, consider what a webpage with nothing but calls to action would be like. Without headlines and persuasive copy, they wouldn’t convert anyone. So, there definitely is a point where too much is too much.

Going further, here are two things to keep in mind:

Generally, you only want one or two specific conversion goals for a page. Before putting any call to action on a page, consider what kind of visitor you want to attract and the purpose of the content. From there, it should be easy for you to determine which one or two steps you’d most like them to take going forward, so emphasize those actions.

Each call to action should be tested carefully. Even if you know your specific conversion goal already, it’s not a bad idea to test different calls to action, such as underlined words versus graphics and forms. You might be surprised to find that one bit of wording or imagery converts more effectively than others.

Ideally, every page on your website should have a single goal or purpose (and maybe a backup if that isn’t achieved). Having many different calls to action – like competing ads and banners, for example – distracts from that goal and makes it harder for your visitors to do what you really want them to.

Want to see how we can help your business grow on the Internet? Call our team today and ask for a free consultation.

By David A. West  Join me on Google+

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