If you can believe the studies and surveys that are always being released, most of us don’t go to the doctor as often as we should. Although some people would point to the hassle of driving to an appointment and waiting for your physician to see you, I suspect the real issue is that most of us would rather not know what’s really wrong with us, or how we should be living differently, unless it’s for something very serious.

The only problem with that approach, of course, is that it can let small problems grow into bigger ones, leading to health problems that would have been easier to resolve if we’d only discovered them earlier.

While I do want to encourage you to keep an eye on your vital signs, I also want to remind you that business owners and executives do the same things with their websites. Even though they know they should check on them more often than they do, most put it off until they see obvious signs of trouble.

If you aren’t scheduling a checkup for your business website as often as you could be, here are a few guidelines to let you know how often you should be taking a closer look:

Daily inspections. Just as a quick look in the mirror can help you spot some serious health problems, just browsing through your site once a day can help you verify that it’s up and running, hasn’t been hacked, etc. Most people can do this in a few seconds or less.

Monthly reviews. Although we’re going to go a little deeper here, this doesn’t have to take more than a few minutes of your time, either. Mostly, you want to ensure that your website is up to date, without any missing pages or old information (like departed employees or outdated contact information) still listed on your website.

Quarterly marketing reviews. Every few months (and six at the most), you should meet with your Calgary web design firm to ensure that your plan is still on track and that you’re accomplishing your most important business goals.

Yearly website checkup. Every one to two years, you should take a bigger look at your website’s layout, structure, and effectiveness. A good design can last a long time, but there are often lots of small upgrades you can make that can make all of your pages and campaigns more profitable.

Want to see how we can help your business grow on the Internet? Call our team today and ask for a free consultation.
By David A. West  Join me on Google+

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