Video is one of today’s most powerful and versatile forms of content. Businesses everywhere are taking advantage of its potential for bringing in new leads and building a bigger audience, but is it an appropriate resource for everyone?
A Bit of Background
If you’re like many internet users, you’re probably most familiar with YouTube as a hive of popular viral content, music videos, amateur uploads, and other assorted oddities. Just after its founding in 2005, it wasn’t nearly the cultural powerhouse of video content that it is today, but over time it has become an influential resource for all kinds of users, both individuals and enterprises alike. Its popularity and utility have lead to extensive integration with other platforms, with simple video functions now commonplace on LinkedIn, WordPress, and more. As a result, you’re just as likely to find well-produced instructional videos by local businesses as you are to find videos of kittens.
Advantages and Possibilities
Video content is a form of content that encompasses nearly all others, from written information to infographics, “talking head” videos, slideshows, and beyond. If you and your business have something to say, there are a multitude of ways you can do it with good videos. You can connect directly with leads and clients, answer questions and concerns, demo your products, and educate viewers on the ins and outs of what you do. Unlike being limited to the TV ads of yesterday, you can use it to explore the inbound strategies of today. Instead of, “we’d like to sell you something”, the message is, “we’d like to provide you with valuable information in a fun and engaging way”.
Important Considerations
Not all businesses are good matches for a commitment to produce YouTube videos, as it requires experience in terms of both technical skills and interpersonal abilities. Are you comfortable with talking on camera and can you articulate your ideas in an effective and engaging way? Are your products or services a good match for the medium? One mistake that some businesses make is that they attempt to create content regarding a trade or product that is better suited for written blogs than video production. It’s always better to go with the right tools than to try and use them all!
Is your business ready for a fun, smart, and professional approach to video content? eKzact can provide a number of video production solutions that can take your content to another level. Call us at (403) 770-3023 to learn more!
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