Web site video marketing could very well be the necessary element added to your marketing web site that is necessary to convert a web site visitor to a potential client.
When your web site visitor hears, directly from you, what your views and passions are, they will connect. Effectively you will be building a relationship. Wouldn’t it be nice if you started receiving calls from potential clients who feel like they already know you? That’s what web site walk on videos can bring you!
If you are not comfortable being your own corporate “talking head”, then let us find the right talented spokesperson for you!
Video messages on your web site need to communicate valuable information about how your potential client will benefit from you product or service. Because video is such a rich media, it can be fresh, exiting and very targeted.
The addition of a subtle professional sound mix, transitions or motion backgrounds can really help to capture the viewers attention.
For business, information is more important than Entertainment, but like all online media there is a fine balance to be achieved between design and content. The same applies to the production of a great web site video.
The intention of a walk-on video for your Marketing web site is to “call for action”. Consider the message, and consider what you want your site visitor to do… ie: “Now, you need to visit our request for proposal page, click here and we will soon meet in person!” Set a goal for your walk on web site video and we will ensure that the success of that goal is measured using analytics! You can’t do that with a yellow pages ad!
As Internet bandwidth speeds ever increase, the use of rich streaming media is going to become more popular in the coming years. It is said that the next “version” of the Internet, which is being touted as “web 3.0” is all about video, audio and high bandwidth using multi-media. Click to talk and other voice over IP services are going to make it possible to engage web site visitors as they land on you web pages with both audio and live streaming video feeds.
Watch our blog or subscribe to updates to learn more about this topic.
If putting a walk on streaming video on your web site even just slightly interests you, give me a call and we can explore this deeper!
Cheers –
David A. West
Calgary Web Video Production
FOLLOW