Web content displayed on mobile devices has been rapidly improving over the last few years, and many businesses are taking advantage of the opportunity to reach potential new clients on both mobile devices and tablets.
As Google inches closer to implementing their mobile-friendly search algorithm, you must be thinking about whether or not your current website design will keep you where you want to be in the new rankings. Here are a few important ways that responsive web design is changing the Internet:
Responding to Market Demands
When website developers and owners began to notice the influx of mobile users searching for their site, they initially began designing entirely new sites to accommodate mobile users. While this worked for a brief time, user demand began to make maintaining multiple sites with the same content seem a bit repetitive.
Many users were finding that the information they searched for wasn’t readily available on the specific device they were utilizing. Essentially, the market demanded that something be done to unify content across multiple sites to make finding it more user-friendly.
Display Size Adaptability
Responsive sites use code “behind-the-scenes” to determine the size of the display the user is trying to view content on. Then it makes adjustments in design, typography, layout, and navigation options to create a friendly user experience.
Visitors won’t spend much time on a site that isn’t optimized to display content properly on a number of mobile or tablet devices. Responsive web design is aimed at unifying your business’ content so that it is easily displayed on whatever device users are employing to search for your products or services.
The Need for Simplicity
As mentioned earlier, many web administrators were forced to manage multiple sites optimized for different devices before the onset of responsive web design. By putting all your content on one site, and making it responsive to the variety of devices it will be viewed on, responsive web design significantly simplifies the process.
This is beneficial, not only for web administrators, but also for users as well. For users, responsive web design eliminates the need for time-consuming redirects that extend how long a user waits before he or she can view your content. The loading speed of your site is very important to whether or not users actually stick around long enough to make a purchase or build some attachment to your company’s brand.
Looking to the Future
The change to a responsive Internet also has an eye toward the future. Responsive website design means that administrator’s will not have to worry about screen sizes as they continue to change. Regardless of how screen sizes change, your site will be able to adapt to new trends arising in your industry.
The responsive Internet is rapidly increasing your company’s ability to reach existing and potential customers through a variety of mediums. If your site needs to be redesigned before Google’s new algorithm goes into effect, please don’t hesitate to give the team at eKzact a call at 403-770-3023 for advice today!
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