If you could sit in on our initial client meetings, you probably wouldn’t be surprised to hear that the business owners we work with often rate “getting more sales from their websites” as a top priority. After all, that’s what websites do best, and the biggest reason people come to see us for Calgary web design in the first place.
But it might surprise you to know that a website can have lots of “second jobs,” many of which can be just as important to your profitability. Here are a few you might not have considered:
Decreasing product returns. The better your product photos and descriptions are, the easier it is for buyers to choose the right items (and the less likely they are to return them later).
Improving your profit margins. When your website makes your company seem like the very best, customers are happy to pay more for your products and services. That means you can raise your profit margins on every sale.
Performing customer service tasks. Why make buyers call your business – and eat up your time – to place repeat orders, change their addresses, or find the answers to frequently asked questions? Your website can do all of those things faster and more inexpensively.
Recruiting. By listing your job openings online, you can attract more resumes and spend less time interviewing candidates who aren’t qualified.
Industry education. Have things you want people to know about your business? Post ideas to your blog and watch them spread through colleagues and customers.
We could probably make this list several pages long, but the point is easy to see: Although growing sales is an important goal, there are other things your business website should be able to do for you, as well.
Do you need a Calgary web design company that can help you accomplish more with your web presence? Let eKzact step in and help.
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