To Blog or not to Blog? This is the question that many Calgary Business owners are grappling with. The simple answer to this, in my humble opinion, it YES.
Blogging is a powerful way to attract targetted traffic to your strategic messaging.
Blogware, the application that drives blogs, make it so that your blog not only syndicates your message automatically, it can alert Google to your new writing, and it will keep subscribers up to date with your new thoughts. Most importantly is that a high performance blog will bring traffic via natural search and with the right planning your blog can funnel those visitors into your sales funnel. This positions your professional online marketing efforts to convert those visitors to potential clients.
Using one or more blogs as “traffic” magnets to draw relevant visitors towards you marketing efforts is an opportunity that many entrepreneurs are not taking advantage of.
Based on your online marketing budget you could start blogging for free or invest in a fully customized design to match your corporate identity.
If you are interested in Blogging, but don’t know where to begin, here are a few things that I want you to know;
- Join one of the informal “Calgary Blogging for Business” lunches held every month. Meet and chat with people who are already benefiting from their business blog.
- You don’t have to be the writer. Many business bloggers avail themself of a support writer. All you have to do is come up with the theme and the ideas!
- Blogging can be addictive… when you start seeing your blog surface in search results – you will be hooked!
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