From WordPress to Google’s mobile-friendly update, web design has been affected by a number of important changes in recent years. As a result, there are a few trending concepts that you might want to be aware of so that your business can keep up!
Minimal Design, Maximum Efficiency
Many recent tendencies in design can be closely tied with the minimalist approach. The days of over-complicated and cumbersome navigation should be behind us. This is a matter of both visual experience and functionality. “Flat” design is now a hallmark of many sites and apps because graphical information can be displayed efficiently when the designer forgoes excessive use of shading and other features meant to convey depth. Similarly, Google’s recent “Material Design” focuses on the careful use of color, shape, and visual language to provide an ergonomically friendly experience. These ideas all represent how important the attractive-yet-streamlined interface is for today’s user.
The Responsive Overhaul
There’s a reason why we emphasize the responsive site so often here at eKzact. Responsive long-scroll homepages with infographics and other visual content are popular because they’re mobile-friendly and they allow your business to tell a story with your website. If you prefer a horizontal, slide-format narrative to explain what your company does, this is common too. Whichever visual form it may take, you should ensure that this fluid and eye-catching experience can be enjoyed on any device, mobile or desktop, and that it will perform well in mobile search results.
Balance & Functional Standards
The richness of graphical information in many responsive sites may seem contradictory to the idea of minimalism. The key, however, is to strike a balance between these two concepts. Conveying information efficiently while building a memorable visual brand is a wise strategy. You should also avoid disrupting conventions of interface that users are accustomed to. For instance, if an e-commerce site uses large, scrolling images of featured products on the homepage, has a cart link in an upper corner, and provides drop-down menus using clear and sensible categories for products, shoppers will be familiar with this visual structure based on standard experience. The less they need to think about navigation, the more they focus on their purchase!
Want to keep your business visible in today’s web-based communities? The combined experience of the eKzact team is just what you need. For help navigating and utilizing the latest trends in web design and marketing, give us a call at (403) 770-3023 today!
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