Normally, fledgling businesses need to rely on professional website developers, not only for the creation of their businesses’ websites, but for the latter’s updates and maintenance as well. However, advances in web programming have given rise to powerful tools that allow those who may be “information technology-challenged” to regularly update their sites with relevant and current content. According to Zsolt Bicskey, one of these tools is WordPress, a blogging program which has become popular among marketing experts, since it can be tailored for search engine optimization (SEO):
WordPress streamlines a lot of complex marketing strategies. Search engine optimization, for example, is often misunderstood or over-utilized (which leads to Google page ranking penalties) by companies. Whether you’re experienced in SEO or not, WordPress is authoritative enough to help any blog achieve its maximum potential. WordPress is even endorsed by Google, a megalithic entity that is typically against all things SEO.
As such, this program has become a staple for many internet marketers that provide excellent web design in Calgary. As the websites these experts create are designed to work with search engines like Google or Yahoo!, one that was created utilizing WordPress stands a better chance of appearing on top of a search results page than those that weren’t. Through WordPress, a small company can easily update their website content using various formats such as newsletters, online directories, informative articles, and the like.
Perhaps one of the biggest advantages of this tool is that it is very user-friendly. The program already has the tools that any blogger or internet marketer would need to get started, as opposed to HTML where a developer has to make everything from scratch. WordPress’s intuitive interface is also updated regularly and its current version (WordPress 3.8, a.k.a. “Parker”) boasts more templates and themes that can be easily used by beginners and experts.
WordPress is proving to be even more useful now, and is seen to continue gaining utility as the latest search engine algorithms are designed to recognize relevant and updated site contents. An effective website design in Calgary, such as those created by eKzact Solutions, can only sustain its effectiveness, both in SEO practices as well as in generating audience’s interest, if it is constantly updated with good content. Incorporating WordPress into a site’s design can greatly help in sustaining this effectiveness. Thanks to the user-friendly features of WordPress, as enhanced by custom templates by noted website developers like eKzact Solutions, the challenge to continuously come up with good content is not as insurmountable for small businesses as it used to be.
(Article Excerpt and Image fromWordPress Proven as the Most Powerful Blogging Platform, Business 2 Community, December 3, 2013)
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